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what is marketing plan?

  1. it is an operational report that spells out strategies that an organization will take to market its offerings (product & services) to target customer.
  2. the marketing plan identifies the target customer, unique selling point (USP) of the brand or the offerings (products & services), & the campaign that need be executed.
  3. it is not for academic purpose but for educational purpose to be used internally within company / organization
  4. It doesn’t have to be detailed & perfect; it should be true & reliable

why it is important / what purpose does it serve?

  1. Resources (time & money) are well invested
  2. Professional & streamline ads which creates a sense of safety & confidence in the mind of your potential customers.
  3. Generates better advertising campaign
  4. helps your brand stand apart from the noise on social media.